picturetom ®

The photo production of the “awareness industry” is much more relevant for the awareness of the uses of photography in our society. On the one hand, it puts photo materials (combined with usage instructions for the medium) on the market through the “impression of competition”. On the other hand, it shapes the use of the media content by imparting clichés and stereotypes.

This work has the goal of decoding the idle photography experience potential of people who take occasional snapshots, at least to some degree. To this end the way photographs are received as well as the production of photographs with all related conditional factors and the given content, formal, and technical standards must be decoded. For this purpose it is essential that the subject of this society (the individual amateur) is not only viewed in a general social context, but as a concrete individual being bound to subjective perception structures.