A brand
picturetom® is a brand of the journalist and management consultant Thomas Schmidt. The same name entitles his website for the areas Marketing, Media Asset Management, Images and Media. He picks up current trends, comments on market trends, discusses, questions and analyses the international picture market. picturetom® is Thomas Schmidt’s starting point of this SEARCHING FOR CLUES IN THE PICTURE JUNGLE and simultaneously also his experimental laboratory for designing and implementing creative solutions.
A creative mind
In the past, Thomas Schmidt was active in numerous different projects. Since 1980 he has been actively engaged in the subject of Digital Asset Management and took over contract work for Gruner and Jahr, the Spiegel as well as Axel-Springer and Holtzbrinck. From 1992 onwards he was a manager in various companies and was responsible for the areas of Marketing, Social Media Marketing, Digital Asset Management, imagery and media. In 2001 he started building up a photo agency for the main issues of medicine and science. He was the originator and creative mind behind medicalpicture GmbH as well as managing partner. Since 2009 he has been working again as a freelance management consultant.
What are picturetom’s strengths?
- Longstanding competency in Digital Asset Management, Business Development, E-Marketing, E-Commerce
- Corporate Communication, Publishing, Communication
- Experience in Key Account Management, Department Management and Company Management
- Topics: Organisation and optimisation of Workflows and Information flow
- Community Marketing, from Blogging to Microblogging
- Performance Marketing: client acquisition, customer loyalty
- Connected Communication (PR, Marketing + Social Media)
- Integration of Content, Internet and Media
- Application of Enterprise Media Asset Management Systems
- Photo editors, Photo research, Photography
- Goal-oriented and structured approaches to Problem analysis/Research/Documentation/Solutions
- Self-image as in-house Service Provider
- Creative lateral thinker, strong in idea generation
- Professional in communication and networking
- Over 20 years of experience with Content production and distribution
- Degree in Social Sciences
References and Projects
Tom’s ideas flow mainly into concrete projects. The projects to date are mostly directed towards the topics of Digital Asset Management, Marketing, Social Media and Communication. Consultation projects have dominated the last few years in the areas of E-Business, E-Marketing and E-Commerce. This includes Performance and Multi-channel Marketing, as well as Web 2.0 and Social Media Marketing.
Current projects (Samples)
Marketing, Communicaiton and Social Media Marketing for VISUM Agency, Hamburg. Business Development for new Business Areas and a new Companystructur.
Social Media Marketing, Digital Asset Management, Online Reputation Management, E-Marketing, E-Commerce and Portal-Development for the ‘Kölner Weihnachtsgesellschaft’ – the Operating Company for the one of the biggest german Christmas Markets in Cologne. Webcontentmanagement with a Typo3 Solution, Shop Management with Oxid.
Development of a MAM (Media Asset Management) for the Central Cologne University Hospital (bilddatenbank.uk-köln.de). Construction of an image database solution with interfaces to the Press and Public Relations with the option of managing the video clips.
E-Marketing, Performance Marketing, Online Reputation Management (ORM), Affiliate Marketing for Pixelboxx GmbH, Dortmund (www.pixelboxx.de). Web and Content Management with Plone-CMS. E-Business Website Analysis. Development of the Newsletter Marketing. Web-based Enterprise Media Asset Management Solution developed and marketed by Pixelboxx.
Marketing, Public Relations, Networking, Social Media Marketing (Twitter, Facebook, Blogs) and Online PR for Picturehouse Deutschland. Founded at the same time in London and New York in 2001, Picturehouse (www.picturehouse-events.de) developed into the most important forum worldwide for the images trade.
picturetom ® is a brand of the journalist and management consultant Thomas Schmidt. On the website with the same name it deals with the topics of Online-Marketing, Enterprise Media Asset Management, Photos and Media. Current trends are thereby taken on, market trends are commented on, theories are discussed, and/or questioned and the international picture market is analysed.
Online-Marketing (SEO, SEM, SMM) consultancy for the Eitelsonnenschein GmbH agency’s existing clients: Keyword Targeting analysis, special Google Adwords Portfolio, Website SEO (Search Engine Optimization) and SEM (Search Engine Marketing) analysis.
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