Decades of experience in the field of photo agencies, media, business, publishing and internet. Most knowledge of the global photo picture market. Successful start ups and new initiatives in marketing photos and dealing with the media are the main features of picturetom ®.
Photo and media management
Unnecessary costs are often incurred by a company searching within the organisation for its own picture material. The pictures are found in different departments, databases or agencies. Their location is not always immediately known. This search often incurs considerable costs. A centralised photo and media administration saves not only cash but also content that is valuable for the company and opens new ways of communication and marketing. With DRM (Digital Rights Management) the contents will be safe in the long term.
Knowledge concerning pictures
Essential to the knowledge of pictures is always the research of the context of the production, reception, manipulation and distribution of pictures and photos. In the era of the internet and other digital media, photos have a tremendous significance as a special form of communication! The knowledge of these processes answers basic questions concerning the use of pictures and photos in companies and in enterprise.
Business Development
Development of your project (start up or spin-off) with expert guidance. Building up your brand, using strategies for profiling your enterprise in such a way as to contribute to the increase of the company value. Development of an unmistakeable profile for your company.
Internet marketing and web marketing
The entire range of internet marketing: SEO, SEM, social networking, newsletter marketing, social blogging, community marketing. With the help of these tools, you reach your target group with precision.
Marketing
Development of the measures that are targeted directly towards sales and the distribution of your pictures and photos and/or products. Marketing as a company policy concept comprises two main components. First is the basic attitude of company philosophy in the form of a marketing concept (creative development of new and competitive products) while the second component of marketing is the active and creative use of various instruments of sales and marketing policy in order to open up, influence and shape the market.
Product development
Opening up new fields of business and placing the products in the global picture/photo and media market. Planning, concept, design and elaboration are all attended to, up to market introduction.
(Further) Training
Training activities and workshops for employees and editorial staff about the topics of pictures, creativity, media, marketing and sales.
Workflow and process optimising
Basic expert knowledge on how to deal with the digital picture media. From graphics to photography, from digi prints and digital media to video processing, the optimal workflow in management and documentation of visual material will be covered (whether it is a document, proof, illustration or source for research).
