Netflix and Amazon Prime Video viewers worldwide 2024, by country

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

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